The LEL Cycle Challenge 2025 in aid of Weston Hospicecare unites endurance cyclists Jason Smith and Joss Ridley on a mission to support local palliative care. Backed by four leading community sponsors—Abatec Recruitment, Aquablast Drain Services, Headlines Hair Salon, and House Fox Estate Agents—this charity cycle challenge combines the iconic London–Edinburgh–London route with the spirit of corporate social responsibility and community solidarity.
Event Overview: A True Test of Endurance
The Weston Hospicecare LEL Cycle Challenge is part of the renowned London–Edinburgh–London (LEL) series, a gruelling 1,540 km ride to be completed in under 125 hours with 21 checkpoints along the route. Riders will tackle rolling hills, night‑time stretches, and the scenic beauty of Britain’s landscapes—all to raise vital funds for Weston Hospicecare’s expert end‑of‑life support, provided free of charge to families facing life‑limiting illnesses.
Key details:
- Distance: 1,540 km (London → Edinburgh → London)
- Time Limit: 125 hours maximum
- Checkpoints: 21 check-points
- Date: 3 – 8 August 2025
Meet the Riders: Jason Smith & Joss Ridley
Jason Smith brings decades of endurance in numerous adventures and cycling experience (Top 100 British Adventurers) and a personal connection to Weston Hospicecare, having organised multiple charity rides, climbs to summits and events in memory of loved ones. Joss Ridley, known in the endurance community as “Orange Socks,” is famed for his strategic pacing and unwavering resilience in ultra‑distance events, including Trans Continental Race across Europe where he and Jason first met. Together, they embody the Expertise and Experience, showcasing not just athletic skill but genuine commitment to local support and hospice care.
Major Sponsor Spotlights
Abatec Recruitment
As a leading technical recruitment consultancy, Abatec Recruitment (https://abatec.co.uk/) leverages its regional presence to source top talent across engineering, technology, and manufacturing. Our sponsorship in aid of the Weston Hospicecare during the LEL Cycle Challenge underlines a dedication to community wellbeing and staff engagement. We could not be prouder in supporting such an epic challenge.
Aquablast Drain Services
Aquablast Drain Services, https://www.aquablastdrainservices.co.uk/ specialists in high‑pressure drain cleaning and maintenance, bring reliability both on and off the road. Their backing ensures riders have essential support crews and access to emergency repairs during the Weston Hospicecare LEL Cycle Challenge.
Headlines Hair Salon
A pillar of Weston‑super‑Mare’s vibrant high street, Headlines Hair Salon https://headlineswsm.co.uk/ champions local charities through in‑salon fundraisers and awareness campaigns. The salon is co-owned by Jasons’ wife Sarah who says “Jason is well known for his challenges and loves endurance events, pushing such boundaries, as a personal memorial event for Marcus Brown and for the local Weston Hospicecare, Jason and Joss couldn’t be more proud.”
House Fox Estate Agents
With a reputation for transparent service and community investment, House Fox Estate Agents https://www.housefox.co.uk/ underwrites the importance of local support even in a National event. Their involvement reflects proactive corporate social responsibility and a genuine passion for supporting families in their hour of need.
Impact on Weston Hospicecare
Weston Hospicecare relies on less than 15% government funding, meaning every pound raised through the LEL Cycle Challenge directly underwrites vital services:
- 24/7 clinical advice and home‑care visits
- Pain management and symptom control
- Emotional and spiritual support for patients and families
By uniting endurance riders like Jason Smith and Joss Ridley with corporate champions Abatec Recruitment, Aquablast Drain Services, Headlines Hair Salon, and House Fox Estate Agents, the Weston Hospicecare LEL Cycle Challenge amplifies fundraising potential—ensuring hospice teams can continue delivering compassionate end‑of‑life care to our community.
How You Can Get Involved
- Donate Online: Visit the official JustGiving page https://www.justgiving.com/page/marcusbrown-lel-cycle-2025 “Weston Hospicecare LEL Cycle Challenge 2025”.
- Corporate Matching: If your employer offers donation matching, ask them to double your impact.
- Share & Support: Follow @WestonHospicecare on social media and repost challenge updates.
- Volunteer: Join one of the checkpoint LEL crews—no cycling required!
- Fundraising Events: Send messages and donate.
Every contribution—whether £5 or £500—pushes Jason Smith, Joss Ridley, to their fundraising target, transforming each kilometre into critical patient care hours.
Riding Together for a Cause
The LEL Cycle Challenge 2025 is more than an endurance event—it’s a testament to what can be achieved when passionate riders, dedicated sponsors, and a caring community unite. With Abatec Recruitment, Aquablast Drain Services, Headlines Hair Salon, and House Fox Estate Agents leading the charge, this cycle challenge promises not only personal triumph but transformative support for families in need.
Join us in backing this extraordinary endeavour: your support fuels every pedal stroke and brings comfort to those facing life’s toughest moments.
Track Jason & Joss live during their cycle from London to Scotland and back again. The live LEL tracker will be launched on Saturday August 2nd and they depart 10:15 Sunday 3rd.
Ride on, and let’s cross the finish line together—for Weston Hospice care, for community, for life.